How to Create Information Architecture for Web Design

Web Design is a dynamic field for those who intend to begin their career in the IT sector. Web designing is a laddering career for many freshers for those interested in creating and planning websites. Once you acquire the knowledge of web designing, you will have an opportunity to work in IT, digital marketing and many other manufacturing industries. So, if you choose this most sought-after career, you will have a wider opportunity to choose different career paths. 

In this blog, we shall discuss information architecture, website structuring, what is architecture design, designing system architecture and webpage structure. 

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Why is web design a good career?

According to the survey, it is stated that demand for web designers is expected to increase by 8% by 2029. Compared to other growing industries, web design will grow exponentially because it will create various job opportunities in different fields due to the increasing popularity of mobile devices and eCommerce technologies.

It’s possible to land a job as a web designer and work your way up the web design career ladder until you’re a senior web designer. With bonuses, the average Senior Web Designer’s pay is $79,000. You might also choose the Web Developer career path if you still need to learn how to code. The average salary for senior web developers is $86,000.

The next step in producing user-centric experiences would be to learn UX techniques and go for a high-paying position as a UX/UI Designer. A Senior UX Designer typically earns over $100,000 annually. Other senior web design jobs include Senior Product Designer, Senior Brand Designer, and Senior Visual Designer.

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Common Web Designer Jobs

Some of the web design jobs that are in high demand include:

  • Web Designer
  • Front-End Web Developer
  • Software Developer
  • UX Designer
  • UI Designer
  • Visual Designer
  • Information Architect
  • Graphic Designer

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What is Information Architecture?

If you visit a website and spend time looking for the necessary information and need help finding something, information architecture helps to avoid this. It manages ambiguity and creates a distinct software, website, or app structure. We will go over how to construct excellent information architecture in this article.

It would help if you had something to lead the way when you get to a new place. You must use a map if you spend the weekend in a strange city. After that, you use building addresses and street signs to visit your location. Any foreign place is the same; you need direction to save time from getting lost.

The subject of content organization, known as information architecture (IA), is used to structure webpage content on websites, blogs, online shops, booking applications, downloadable software, etc. 

Information architecture seeks to organize content according to interconnections between content pieces and categorize it in a clear and understood way, making it easier for users to discover what they need. IA is utilized throughout redesign, not just when building a product from scratch.

It considers users, context, and content while creating information architecture as part of interaction design. When organizing a product’s information, it is essential to consider user needs, organizational objectives, and various content kinds.

Information architects or UX and UI designers are typically responsible for information architecture design. Let us quickly go over how these two terms differ from one another.

Information Architecture vs UX vs UI

Information architecture, user interface and user interaction are closely related concepts because when you choose the product designing field, then IA, UX, and UI are umbrella terms and skills required for designing product-based design. Though these are similar concepts, they have distinct differences from each other. Now, we shall discuss it in-depth. 

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UX or User Experience

User experience is a must while interacting with the product because the UX design aims to provide the best experience to the customers who interact with the product. So, UX design intends to interact, attract and positively impact the user. 

IA or Information Architecture

Refers to classifying and organizing content to improve user experience and make a product more understandable and usable. IA design thus serves as the basis for UX.

Here is an example to help explain. IA can be compared to the product’s backbone, which holds all components in place and provides support. After, the user interface (UI) refers to the product’s external look or shell that other users interact with. The emotion brought about by such an interaction is known as UX. This illustration of how these phrases relate to one another is impressive.

Peter Morville, the co-author of IA for the World Wide Web, explains that the primary aim of the information architect is to bridge the content through design and to navigate creative ideas visually. The visual presentation can be in the form of prototypes, models, and samples to make the concepts understandable. 

An information architect who operates along with a UX designer can focus merely on information architecture design, while the user experience designer dedicates more time to research. An architect creates a variety of deliverables in this situation, which we shall discuss in more detail in the section on the stages of IA development.

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No matter their title, those working in information architecture must begin with the guidelines supporting the IA’s objective. The activities of IA design and its deliverables are examined in more detail in the following section of this article. You need to conduct extensive research before you can build a solid information architecture, beginning with understanding the demands and behaviours of your users.

Conduct customer research

Learn about the needs of the user during this phase. The outcomes of consumer and stakeholder interviews must be used as your starting point. You can develop a user persona profile, make a list of business needs, and obtain a sense of what a user wants using the information made available thus far. You require the outcomes of the tasks a business analyst or user experience designer is responsible for.

After this phase, you’ll have a user profile and flow that show how a user approaches and utilizes a product. Once you have all the data you require regarding the product and the users or intended users; you may move on to the following phase.

Review and update the content

A current website’s content can be updated and listed once you know what the user is looking for. At this point, doing a content audit and inventory are the primary tasks. Consider each of these in further detail.

Content inventory

This assignment aims to compile a list of all the informational components found on a website and organize them according to theme and subtopic. The following things are included in this:

  • Headings and subheadings
  • Texts
  • Media files (images, video, audio)
  • Documents (doc, pdf, ppt)
  • URL links of the pages

Content audit

You do, however, have the content list. Now evaluate its applicability, accuracy, and presentational style. Rearrange them for the following phases after discarding the least crucial components and updating out-of-date content. Both the development of new goods and revamping apps or websites fall under this activity. Both new goods and redesigned apps or websites can use this activity. Grouping content into several categories is the next step. Here, you will require the assistance of potential customers.

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Website structuring: Build a website hierarchy for user-friendly navigation

Every website and app must have a reliable navigation system that aids users in finding the information they need. You will know how to embody and categorize the content in reality after you get the outcomes of your card-sorting exercises. Site mapping, labelling, and navigation design are all included in this process. Let’s define each one individually.


If you’re working on the navigation, keep in mind that users should be able to find what they’re searching for quickly, regardless of which pages they came from. 

It’s not uncommon to use the words IA and navigation interchangeably. 

Navigation is only a small component of IA. Hence they are distinct from one another. 

It’s crucial not to simply think about navigation when designing your website or application since you need to be able to incorporate all of the features and content that your site has to offer.

Buttons, menus, and content tables are just a few of the pieces that make up a navigation system. Four primary categories of navigation exist:

Hierarchical – shows the information hierarchy from main elements to their sub-categories. An example is drop-down menus for large websites.

Global or site-wide – This navigation, which is available on every page, allows visitors to access the home page from any area, such as the footer, sticky menus, sticky menus on the left or right, or top-center menus.

Local – displays the site’s content and the navigation for a specific area, such as a page or section. Lists may be used to represent it.

Contextual – refers to certain content, such as pages, documents, audio-visual objects, or related files. For example, rather than giving details in our blog, we link to our earlier content so that you can investigate them only if you are interested.

These kinds can complement one another, but the primary rule of good navigation is to avoid using too many guiding components.

Additionally, when creating an information architecture for a complicated app or website with a tonne of information, consider including a search feature to complement navigation and keep visitors from getting lost. It’s standard procedure for websites that deal with online commerce, databases, dictionaries, and other types of information. To assist consumers in finding what they need quickly, you can build a search engine and a set of filters.


The suitable label helps users understand the category they are working with. 

Name each section of the IA during this process, using headings and subheadings. 

Labels draw users’ attention and provide clear information about what to expect when clicking a link. The greatest way to describe something is with examples; therefore, make your labels visual.

Choose the hierarchy design pattern once you’ve described the navigation and labelling.

Hierarchy Design Patterns

A method of organizing the content is a design pattern. 

It lets you decide on a course of action while developing an IA or redesigning a website. 

Several IA design patterns exist based on the kind, volume, and relationship of the content on your website.

Single page model – one with a particular objective, such as downloading an app or giving contact information.

Flat structure – one with a linear hierarchy in which the importance of each page is equal. This design is appropriate for websites that resemble brochures.

Index pages pattern- comprises a home page and significant subpages. 

Due to its simplicity, familiarity, and depth for most use cases, this type is among the most frequently used websites.

Strict hierarchy pattern –index pages-like but branchy: There are one or more subpages on each subpage. Blogs, eCommerce websites, and media websites utilize rigorous hierarchical organization.

Co-existing hierarchies pattern – combines many hierarchical structures when the content on one subpage overlaps with another.

Once you’ve chosen a design pattern, you may use it in site mapping together with the outcomes of card sorting. 

However, a mind map is frequently made before creating a site map

Mind Mapping

Mind mapping is a method based on connections between several digital product pages with thorough functional descriptions. A mind map is an effective instructional tool because it enables students to understand the content’s structure through logical order and association-building. So, use it in an app or website to visually display the components of a product and adhere to the logical flow of the content.

Website Structuring: Site Mapping

A sitemap is a tool for displaying navigation and outlining content hierarchy. The meaning of the phrase “sitemap” is obvious. It is a diagram showing a website’s categories and content.

You can see the entire hierarchy of material on a sitemap. It can be created on paper or using various software programmes like WriteMaps or MindNode. Information architecture diagrams are frequently used, which serve as the visual representation of sitemaps for IA design. Additionally, they can be provided in XML or HTML formats to aid search engines in comprehending the layout of your website and locating pertinent content. 

Because HTML sitemaps resemble regular webpages, humans and search engine crawlers can read them, unlike XML, which is hardly legible by users (see this example of a Victorious XML sitemap). A website for Apple is shown here as an example of an HTML sitemap.

Make a UI prototype for upcoming work

Although a sitemap is an initial prototype in constructing an information architecture, you still need to use wireframing and data modeling to produce advanced prototypes.

Test and improve

At various stages of the design process, testing activities can be carried out to direct designers and improve IA. When looking for ideas to revamp an existing app or website, they are frequently a component of the research phase.

What is architecture design and The eight principles of Information Architecture

You must consider eight principles, whether your objective is to enhance a website’s user experience or develop an entirely new app.

Dan Brown, a co-founder of the design firm EightShapes, specified these eight principles. To build a product, an information architect should follow these guidelines:

  1. Principle of objects
  2. Principle of choices
  3. Principle of disclosure
  4. Principle of exemplars
  5. Principle of front doors
  6. Principle of multiple classification
  7. Principle of focused navigation
  8. Principle of growth

Applying these principles, you can effectively structure existing content and leave space for growth.

Examples of information architecture 


Information architecture errors can be seen in the initial Spotify design.

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Tools for information architecture

Some of the common tools for generating IA have already been covered. Here, we’ll briefly go through some resources that can be useful at various phases.

Online card sorting tools include

  • UserZoom
  • usabiliTEST
  • UXtweak
  • xSort
  • Optimal Sort.

You may make sitemaps online using sites like

  • MindNode
  • MindManager
  • WriteMaps
  • Octopus
  • Scapple
  • Slickplan 
  • XMind

With the assistance of wireframes and prototypes,

  • Justinmind
  • Fluid UI
  • Balsamiq
  • Visio.

Diagrams and flowcharts are created and shared using websites like

  • Lucidchart
  • Visio
  • OmniGraffle 

Testing and investigation can be carried out by employing

  • Proven by Users
  • Maze
  • UserTesting
  • UserZoom
  • Lookback

CMSs (content management systems) that can be useful include

  • Joomla
  • Squarespace
  • WordPress
  • Drupal
  • Wix

So, we have discussed the architecture design process.  Now that you have understood information architecture, information architecture ux, website structuring, what is architecture design, designing system architecture, web page structure and architecture design process. To have a comprehensive understanding of web designing, you can join Web Designing Course in Coimbatore and acquire the knowledge of JavaScript, Jquery Framework, UI Components and designing system architecture.

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